Dealer Program
Become an Authorized Heckler Dealer
The products your clients notice. The margins you need. The partner you deserve.
The Heckler Difference
Why dealers choose Heckler
Heckler designs and manufactures premium mounting, furniture, and enclosure products for the Pro AV and commercial interiors market. Every product is engineered and built at our facility in Phoenix, Arizona. We are not a commodity brand. We compete on design, build quality, and the experience of working with us — and we extend that same standard to the dealers who represent us.
Designed and built in Phoenix, Arizona
Every product. No overseas contract manufacturing. When you need something, we are here — same building, same team, same time zone.
Products your clients already want
Heckler products are specified by the architects, interior designers, and AV consultants your clients hire. When they write “Heckler” into the spec, you want to be the dealer who can deliver.
Healthy, protected margins
We maintain disciplined channel pricing. Your margins are steady because we do not undercut our own dealers. The product sells at a premium because it earns it.
A real relationship
Every Authorized Dealer is assigned a dedicated Client Success Manager. Not a call center. Not a ticket queue. A person who knows your business, your clients, and your pipeline.
Product Spotlight
Products that drive dealer revenue
The modular credenza system
Configurable to any room size, any display, any device ecosystem. Wood-look, fabric wrap, and PET felt finishes complement virtually any interior. Ships flat, installs in under an hour, and moves with your client if they relocate.
For dealers: Framework projects typically involve multi-unit deployments across floors or campuses. Average order values are significantly higher than traditional AV furniture.
The ADA-compliant AV lectern
Motorized height adjustment, integrated AV equipment housing, and a design language that belongs in spaces where aesthetics matter. Available with wood-grain, felt, and custom-branded modesty panels.
For dealers: The Lectern opens doors to facilities teams, campus AV departments, and corporate real estate groups that buy in volume. Customization options create stickiness and repeat business.
What’s Included
Dealer benefits
Your dedicated Client Success Manager
Every Authorized Dealer is assigned a named CSM. This is your direct line into Heckler — for quotes, project support, escalations, and strategy. They learn your business. They help you close.
- Join client calls and presentations on your behalf
- Tailored product recommendations for specific projects
- Coordinate with design and engineering on custom requirements
- Build and present proposals with configurator exports
Product training and live tours
Scheduled video training with our sales, design, and technical teams. Invite your end customers to guided tours of our Phoenix showroom — we present, you close.
Configurable and customizable products
Framework is modular by design. Lecterns accept custom panels with client branding. Need something new? Your CSM connects you directly with our product design team.
Flexible purchasing
Buy direct from Heckler or through authorized distributors. Quotes within one business day. Credit terms available. Showroom samples at additional discount.
Marketing and co-selling support
High-res photography, spec sheets, CAD files, and co-branded case studies. Heckler team members can join your client events and lunch-and-learns.
Ideal Partners
Who we work with
Pro AV Integrators
Companies that design, sell, and install audiovisual systems for commercial, education, healthcare, and government clients. If you are deploying meeting rooms, classrooms, or event venues, Heckler products complete the picture.
Commercial Furniture Dealers
Companies that specify and sell commercial furniture, architectural products, and workspace solutions. If your clients care about how technology integrates with interior design, Heckler is the answer.
We also work with select AV consultants, architects, and design firms in an advisory capacity. If you specify but do not resell, reach out — we want to make sure the right products end up in your designs.
Get Started
How to become an Authorized Dealer
The application takes a few minutes. No lengthy paperwork. No complex requirements.
Apply
Complete the application below. Tell us about your company, your market, and how you plan to sell Heckler products.
Review
Our team reviews your application — typically within two business days. We will reach out if we have questions.
Welcome
Once approved, you are assigned a Client Success Manager, granted access to dealer pricing, and invited to your first product training session.